The Minea Blomqvist collection of sports and leisure wear on exclusive sale at K-citymarkets
(Thomson Reuters ONE) -
K-CITYMARKET OY PRESS RELEASE 17.02.2010 AT 14.00 1(1)
K-citymarkets will launch the Minea Blomqvist collection of sports and leisure
wear in April. The target group is active, youthful women, and the clothing is
intended for sporty leisure-time and everyday use.
"Our aim is to offer a high-quality and favourably priced collection of sports
and leisure wear that complements the existing range and provides new choices
for customers searching for sports clothing," says Emilia Takamäki, Sales
Manager of K-citymarket Oy.
"We wanted to find a Finnish pro athlete to front the collection - someone with
a positive image and a viewpoint on the functionality of the clothing both in
sports and leisure-time use."
The collection has been designed by K-citymarket Oy's designers in cooperation
with Minea Blomqvist, who has also tested the products in active use. Clothing
measurements are designed for Finnish women. The spring 2010 collection consists
of 24 items in several colours. By combining various items of the fresh-coloured
and sporty collection it is easy to create many different outfits.
Minea Blomqvist has been very enthusiastic about the project. "I wanted my
collection to reflect the relaxed atmosphere of playing golf. Contrary to
general belief, golfwear can be very casual. I have always preferred easy and
light clothing. Though I have picked up ideas during my golf travels around the
world, the collection is intended particularly for daily use, not only for golf
courses.
"The colour palette of the collection to be launched at K-citymarkets in early
April consists of bright pink and pastel turquoise combined with earthy sand and
off-white. The palette is a mixture of Minea's own favourite colours and trend
colours in sportswear.
Minea's autumn collection, to be launched at K-citymarkets in August, will
include quilted outerwear and sporty prints in new colours," says Emilia
Takamäki.
Photos of the Minea Blomqvist collection can be downloaded at
http://aineistopankki.kesko.fi.
Further information:
Sales Manager Emilia Takamäki, K-citymarket Oy, tel. +358 1053 27264
Sales Director Hannele Åberg, K-citymarket Oy, tel. +358 1053 22457
A K-citymarket is a hypermarket. It offers customers diverse and wide selections
of foods, non-foods, and home and speciality goods. The affordable price level
and topical selections of K-citymarkets strengthen the customer promise 'Good
shopping. And a whole lot more.' The K-citymarket chain is growing and
developing intensively. There are currently 69 K-citymarkets in Finland.
Kesko (www.kesko.fi
retail specialist whose stores offer quality to the daily lives of consumers.
Kesko has about 2,000 stores engaged in chain operations in the Nordic and
Baltic countries, Russia, and Belarus.
[HUG#1385422]
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Datum: 17.02.2010 - 07:00 Uhr
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