Nokia passes key milestones as services business continues strong momentum
(Thomson Reuters ONE) - NOKIA / Nokia passes key milestones as services business continues strong momentum processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. Barcelona, Spain - With a great user experience, an aggressive global rolloutplan and a focus on local relevance, Nokia truly put its services on the map -and the strong momentum continues."Our recipe for success has some pretty simple ingredients: delightingconsumers. Yes, we are in more places, serving more people, with more greatcontent and services. True, more than a million apps are being downloaded a dayfrom our store; Comes with Music is now available in over 25 markets; and everysecond of the day, 24 hours a day, seven days a week, another person downloadsour new Ovi Maps app. These are great achievements, but our goal is to delighthundreds of millions of consumers around the world - and we are well on ourway," says Niklas Savander, head of Nokia's services business."Our global footprint means we have scaled fast, reaching a really significantnumber of people using a variety of different phones and smartphones. We startedthe year with a bang with our free Ovi Maps navigation launch and we have justannounced the pilot of Nokia Money running in one of India's largestmetropolitan areas. Going forward, we are increasing the speed and concentratingon developing a magic experience for the people that use our services."Nokia highlighted landmark achievements for its key service areas:Location: Launched in late January, the new Ovi Maps features drive and walknavigation in 74 countries and 46 languages, as well as traffic information inmany. All new Nokia GPS-enabled smartphones will include this great service - atno extra cost.- More than 3 million Ovi Maps downloaded to date- More than one download per second, 24 hours a day; around 100,000 downloads aday- Rich functionality and the best mobile maps coverage in the worldMusic: Last week, Comes With Music grew to 27 markets with its arrival in theMiddle East. People that own a Comes With Music device can download as much freemusic as they want from Ovi Music and, unlike other online music services, cankeep them on their device forever. Music downloaded from the Ovi Music ?acarte menu is also DRM-free.- Ovi Music is in 33 markets, making Nokia the world's most scaled globaldigital music provider- The average person using Comes With Music downloads 500 free songs in thefirst few weeks of using the service, which would cost about EUR 450 from iTunes- More than nine million tracks in the Ovi Music catalogueStore: Launched in May 2009, multiple upgrades and experience improvements haveimproved the browsing and search experience, leading to a significant increasein the number of downloads. In 2010, Ovi Store will have more languages, billingsupport, improvements and of course, lots more apps.- More than one million downloads a day- The number of people shopping on the store doubles every month- Fully localized store in 18 countries supporting 30 languages, and serving 90percent of Store visitors with their local language- Integrated mobile billing from 60 operators in 18 countriesMessaging: A million people a month open an Ovi Mail account, often their firstonline identity, bringing the total number of accounts created to more than sixmillion in just over a year. Working closely with operators, Nokia Messaging,Nokia's push email service, is now signed up with over 70 operators.Nokia Money: Global financial services initiative starts in IndiaIn partnership with YES BANK, a commercial pilot of the global mobile financialservices initiative has started in Pune, one of the largest metropolitan areasin India. The service in Pune, called Mobile Money Services by YES BANK, bringsfinancial services to the consumers' mobile devices."The Nokia Money initiative based on Obopay's platform is initially targeted atgrowth markets and designed to work in partnership with multiple networkoperators and banks, involving distributors and merchants in a dynamic openecosystem to seamlessly provide the new services. YES BANK is our first partnerin India to bring this service to market," said Teppo Paavola, VP and generalmanager of Mobile Financial Services at Nokia.- Initial phase: consumers will be able to transfer money to another person justby using the person's mobile phone number, pay utility bills as well as rechargetheir prepaid SIM cards (SIM top-up).- Later, consumers will also be able to pay merchants for goods and services.Nokia Life Tools:Nokia Life Tools is providing rural subscribers with livelihood and lifeimprovement services, including agriculture and education services. Subscribersprimarily depend on the agriculture trade and live around the poverty threshold- which makes parting with one or two dollars each month for a mobile service asubstantial investment. Since its launch in mid-2009, around one million peoplehave already subscribed to the service. Nokia Life Tools is available in Indiaand Indonesia, and will roll out to more markets this year.Please visit www.nokia.com/press
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Datum: 15.02.2010 - 06:46 Uhr
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