Sony Ericsson focuses on Co-creation at Mobile World Congress
(Thomson Reuters ONE) - And announces a new collaborative platform, Creations(TM)Barcelona - February 14th, 2010 - Sony Ericsson today announces its vision forthe future of mobile entertainment - 'Co-creation' - using the launch of newonline platform Creations(TM).What is Co-creation?Co-creation focuses on facilitating the evolving needs of consumers, contentpublishers and developers, creating a community and a movement where they cometogether to personalise, share and continuously evolve and co-create mobilecontent.Delivering on the vision that everyone can createCreations(TM) delivers upon Sony Ericsson's Co-creation strategy by enablingmobile phone users to create and publish their own content such as video, audioand imaging to be shared, explored and remixed using content-creating mobileapplications and tools. Content will no longer be static as Creations(TM) allowscontent creators to produce content on the move from their mobile phone.It is an open platform accessible using a range of mobile handsets, as well ason the desktop. Sony Ericsson is engaging with application developers todeliver content tools and applications.Developers are also invited to join the Creations(TM) network and play a vitalrole in enabling co-creation and co-innovation on the mobile web, as the serviceprepares to support applications in the coming months.Delegates are invited to experience co-creation in action with Sony Ericsson onCreation Day (Wednesday 17th February 2010) within App Planet (in Hall 7). Seethe power of co-creation as artist and music producer Tom Middleton facilitatesa live demonstration of Creations(TM) using content contributed by delegates.For more information visit:http://www.sonyericsson.com/creationshttp://www.sonyericsson.com/3gsm/http://developer.sonyericsson.com/Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established inOctober 2001.Our strategy is to become the industry leader in mobile CommunicationEntertainment and offer exciting consumer experiences through innovative andfeature rich phones, accessories, content and applications, throughcollaboration with key partners and developer communities. Sony EricssonDeveloper and Partner Engagement Program and Developer World represent a globalsupport program and web portal dedicated to helping professional wirelessdevelopers and content partners achieve business success by providing'easy-to-find' documentation, tools, technical advice and go-to-market support.Visit the website at www.SonyEricsson.com/developer
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