Norwegian women take control in internet banking
(Thomson Reuters ONE) - (Oslo, 12 February 2010) The proportion of Norwegian women who use internetbanking is growing strongly. Just a few years ago, women made up only one infour of internet banking users, but now almost half are female. More young womennow use internet banking than young men. This information comes from EDBBusiness Partner's annual statistics for 2009, which identify trends in thebehaviour of banking customers and the use of different payment channels."This is a clear sign that Norwegian women have become more financially awareover recent years, and the traditional gender roles for the management of familyand personal finances are changing quickly. If the trends seen in 2009 continue,women will soon become the dominant user group for internet banking in Norway",comments H?n Kvarme, head of the banking channels area at EDB.Changes in behaviour patterns over the last 10 yearsIt used to be the case that men were by far the dominant user group for internetbanking. In 2000, 75% of all internet banking users were men. However, thefollowing decade has seen a significant shift in both the gender and age ofinternet banking users. By the close of 2009, women accounted for 44% of allinternet banking users. In the 22 and younger age group, more women than men nowuse internet banking. The same period has also seen an increase in the averageage of users, up from 30 in 2000 to 42 by the close of 2009.Almost everyone in Norway uses internet bankingThe number of customers holding internet banking account agreements withNorwegian banks grew to over 4.7 million in 2009. This represents an increase of6.1% from 2008. This means that virtually everyone in Norway now uses internetbanking. Over the same period, the number of invoices paid through internetbanking grew by 4.9%.Monday is on average the busiest day for internet banking, with the busiesttimes between 10:00 and 11:00 and between 21:00 and 22:00. The busiest singleday for internet banking in 2009 was Wednesday, 24 June.Fewer cash withdrawalsThe number of cash withdrawals from minibank terminals is falling. Just over 98million withdrawals were made in 2009, equivalent to an average of 20transactions by every Norwegian. This represents a decline in excess of 2% from2008. However, the average amount withdrawn continues to increase. The averagecash withdrawal in 2009 was NOK 1,239 kroner. By way of comparison, in 2003 theaverage withdrawal was NOK 1,081. Friday afternoon is the busiest time forNorwegians to use their cards to withdraw cash. On Friday, 11 December, cashwithdrawals from Norwegian minibanks reached NOK 524 million, making this thebusiest day for cash withdrawals in 2009.Mobile telephone bankingMore and more Norwegians are using mobile banking services, such as mobilehandset banking and SMS services, in addition to internet banking. Whileinternet banking is used most in the morning and evening, usage of mobilebanking services is spread more evenly throughout the 24-hour day. The busiesttime for internet banking is between 10:00 and 11:00 on Mondays, while thebusiest period for mobile banking is between 16:00 and 17:00 on Thursdays.EDB's annual statisticsEDB is responsible for IT operations for the major part of internet banking andminibank traffic in Norway. EDB also provides operating services for a range ofother banking applications. EDB's statistics relate to traffic handled by EDB'ssystems, which represents a large proportion of the total number of transactionscarried out in Norway annually. EDB has estimated total figures for Norway basedon EDB's market share and the assumption that the remainder of the market hasexperienced the same trends as those seen for the transactions handled by EDB'ssystemsFurther information and facts from EDB's annual statistics can be foundat www.edb.com
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Datum: 12.02.2010 - 01:32 Uhr
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