Chinese New Year could set text message record

(Thomson Reuters ONE) - * 18 billion SMSs sent last Chinese New Year * Demands on network increasing * Consumers expect perfect performance on networkThe short text message has become a popular way for friends and families to keepin touch during holidays. In Sweden alone, 32 million SMSs were sent on onenetwork during Western New Year 2009-10, which corresponds to nine SMSs persubscriber. During the Chinese New Year holiday starting on February 14,Ericsson predicts that up to 19 billion SMSs will be sent.Another peak record was set during the broadcast of American Idol in the US,2009, when 178 million SMSs were sent.SMS numbers worldwide are expected to reach 2.3 trillion in 2010, according toGartner.Network maintenance and support is highly important during peak times, and SMSis complicated in that a short message must cross different networks, andinvolves various operator billing and charging systems, and all types of mobilephones.Ericsson supports networks that serve more than two billion people.  EvaElmstedt, head of Customer Support at Ericsson, says: "Keeping our phones,computers and other devices connected is regarded as a basic human need."Click on the link to watch the full interview with Eva Elmstedt:Click here on the link to watch the full interview with Eva Elmstedt.Notes to editors:Ericsson is the world's leading provider of technology and services to telecomoperators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, andprovides support for networks with over 2 billion subscribers and has theleading position in managed services. The company's portfolio comprises mobileand fixed network infrastructure, telecom services, software, broadband andmultimedia solutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers with feature-richpersonal mobile devices. Ericsson is advancing its vision of being the "prime driver in anall-communicating world" through innovation, technology, and sustainablebusiness solutions. Working in 175 countries, more than 80,000 employeesgenerated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMXNASDAQ, Stockholm and NASDAQ New York.www.ericsson.com www.twitter.com/ericssonpress www.facebook.com/technologyforgood www.youtube.com/ericssonpress FOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: media.relations(at)ericsson.com Ericsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations(at)ericsson.com UPCOMING EVENTS·         Mobile World Congress Barcelona,Spain, February 15- 18·         Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6·         Ericsson Business Innovation Forum, Shanghai, China, May 17-18For more information please contact the Ericsson Media Relations Team.[HUG#1383613]

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