Heineken® tours the USA with the UEFA Champions League Trophy
(Thomson Reuters ONE) - Amsterdam, 10 February 2010- Heineken®, today announced it will give its USconsumers their first-ever chance to see the coveted UEFA Champions LeagueTrophy. Starting mid February in New York, the trophy will pass through thecities of Boston and Chicago and end up in Los Angeles in mid March, where USfootball fans will have the opportunity to spend a special moment with thefamous Trophy.After a successful tour in Africa last year, South America in 2008 and in Asiain 2007, Heineken and the revered UEFA Champions League Trophy will be touringthe USA offering fans unique moments drawn by the history of the mostprestigious club football competition in the world: the UEFA Champions League.Hans Erik Tuijt, Heineken's Brand Activation Manager commented: "Heineken, asthe most international premium beer brand, sponsors the UEFA Champions Leaguefor the fifth consecutive year. We want to share this unique and memorableexperience with fans all over the world, and what better way than to be able tosee and be close to the very esteemed Trophy itself. Heineken is very proud tobe the only UEFA Champions League partner that can bring the Trophy outsideEurope and into the USA for the first time."Commenting on the rationale behind the Trophy Tour, David Taylor, CEO of UEFAEvents S.A.'s, said: "The UEFA Champions League has a long and distinguishedheritage and is the pinnacle of European club football. The Trophy itselfrepresents the ultimate prize of the UEFA Champions League globally. We arehappy that by taking the Trophy to the USA with Heineken, American soccer fanswill have the chance to spend an unforgettable moment with the Trophy. TheTrophy Tour with Heineken is a chance for us to give something back to all thefans in the USA."The Tour: Dates, Legends and PrizesDuring this season's knockout stages, football fans (21 and older), will havethe opportunity to take photos with the Trophy, admire UEFA Champions Leaguehistorical footage and memorabilia and to win tickets to see the most famousclubs and greatest players in the world competing at the UEFA Champions LeagueFinal 2010 in Madrid.In each city, the trophy will be presented by UEFA Champions League Ambassadors,world-class football players and internationally renowned legends such as Zico,Eus?o, Bebeto, Steve McManaman, Edgar Davids, Michael Laudrup and BrianLaudrup who will team up to welcome fans and the media.The schedule of UEFA Champions League Trophy presented by Heineken is: February 13-17 New York City February 20-23 Boston February 26-March 3 Chicago March 13-16 Los AngelesThe core focus of Heineken's activation of the sponsorship is to bring fans inEurope and abroad high quality UEFA Champions League experiences. The UEFAChampions League is the most prestigious club platform for internationalfootball stars and their clubs. With over 150 million TV viewers watching livecoverage of the UEFA Champions League in 220 countries and territories everymatch week, this premier-sporting event has become global and fits perfectlywith the Heineken brand, which is enjoyed in almost every country in the world.Editorial information:The Heineken brand is sold in almost every country in the world. Additionalinformation is available onwww.heineken.com
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Datum: 10.02.2010 - 04:00 Uhr
Sprache: Deutsch
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