Sony Ericsson appoints new Head of Global Sales & Marketing
(Thomson Reuters ONE) - London, UK - 8 February 2010 - Sony Ericsson today announces that Kristian Tear,Sony Ericsson Head of Western Europe Region and Head of Global Customer Accountsis appointed Head of Global Sales & Marketing effective 1st April. In his newrole Kristian Tear succeeds Anders Runevad, who will return to Ericsson.Kristian Tear will report to Sony Ericsson President Bert Nordberg.Commenting on today's announcement, Kristian Tear said, "I am very excited to betaking up this new role, especially during these very dynamic times in ourindustry. I believe that my experience working closely with global operatorcustomers, as well as my knowledge of consumer preferences worldwide, will helpstrengthen our sales and marketing programmes going forward."Bert Nordberg, President, Sony Ericsson, said, "Kristian brings a wealth ofexperience in the telecoms industry to his new role. At Sony Ericsson he hasbeen driving our strategic partnerships with global operator customers inaddition to leading one of our largest and most important sales regions aroundthe world, and I am very pleased that he will be joining my global executivemanagement team. At the same time, I wish to take this opportunity to thankAnders for having led the Sales & Marketing function successfully the past threeyears and wish him every success for his future."Kristian Tear has more than twenty years of international sales and marketingexperience in the telecoms sector, including posts in South America, Europe andAsia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number ofexecutive management positions in Asia, Europe and Latin America.A native of Stockholm, Kristian Tear is married with three children. He has aMasters Degree in Science from the Royal Institute of Technology in Sweden andcompleted the Ericsson Executive MBA programme at Columbia University in NewYork.Kristian Tear's successor, in his position of Head of Western Europe Region andHead of Global Customer Accounts, will be announced in due course.ENDSSony Ericsson is a 50:50 joint venture by Sony and Ericsson established inOctober 2001, with global corporate functions located in London and operationsin all major markets. Our vision is to become the industry leader inCommunication Entertainment; where new styles of communicating through theinternet and social media, become entertainment. Sony Ericsson offers excitingconsumer experiences through phones, accessories, content and applications. Formore information please visit: www.sonyericsson.com
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Datum: 08.02.2010 - 03:58 Uhr
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