Executive Leadership Team strengthened by two regional heads
(Thomson Reuters ONE) - * Mats H Olsson, head of China & North East Asia * Angel Ruiz, head of North America * Reorganization of regional set up - from 23 market units to ten regionsHans Vestberg, Ericsson's (NASDAQ:ERIC) President and CEO, has appointed tworegional heads as members of the Executive Leadership Team. These arerepresenting Ericsson's largest markets, namely North America and China andNorth East Asia.Hans Vestberg said: "Angel and Mats have been instrumental in further growingour market share in North America and China. They add important customer andmarket insights to the Executive Leadership Team. In addition, the executiveteam is now more diversified and we have secured more customer focus to ourshort as well as long-term strategic discussions. I am confident that we havethe strongest leadership team in the industry and Ericsson will be a powerfulplayer also in this new decade."Mats H Olsson began his career at Ericsson in 1982. He was posted in Asia in1984 where he founded Ericsson's wholly-owned offices in Hong Kong, Beijing andIndonesia, respectively. During his career in Asia, Mats has been president ofEricsson's operations in Taiwan, Indonesia and Malaysia. In 2004, he wasappointed president of Ericsson Greater China with overall responsibility forMainland China, Hong Kong, Macao and Taiwan, leading a regional team of morethan 9,000 employees. Mats H Olsson was born 1954 and holds a Master of BusinessAdministration from the Stockholm School of Economics.Angel Ruiz joined Ericsson in 1990 and has held a variety of sales andmanagerial positions within the company, including heading up the global accountteams for Cingular/SBC/BellSouth (now AT&T). He was also involved in project andproduct management and worked in customer support assignments in Mexico,Venezuela and Sweden. Before joining Ericsson, Angel Ruiz held various positionswith Sprint, AT&T and Bell Atlantic. In 2001, he was appointed president ofEricsson North America. Ericsson has, after the acquisition of Nortel's CDMA andLTE operations as well as the services agreement with Sprint, 14,000 skilledemployees in North America. Angel Ruiz was born in 1956 and holds a bachelor'sdegree in electrical engineering from the University of Central Florida and amaster's degree in management science and information systems from John HopkinsUniversity.Ericsson's Executive Leadership Team will with immediate effect have thefollowing composition:Hans Vestberg,President and Chief Executive OfficerJan Frykhammar,Chief Financial Officer and Executive Vice PresidentCesare Avenia,Chief Brand OfficerCarl Olof Blomqvist,General CounselH?n Eriksson,Chief Technology OfficerDouglas L. Gilstrap,head of StrategyMarita Hellberg,head of Human Resources & OrganizationMagnus Mandersson,head of Global ServicesMats H Olsson, head of China & North East AsiaTorbj?Possne,head of Sales & MarketingRima Qureshi, headof CDMA Mobile Systems and Ericsson ResponseAngel Ruiz, head of North AmericaHenry St?on, headof CommunicationsJohan Wibergh, headof Networks, Executive Vice PresidentJan W?by, head ofMultimediaTEN NEW REGIONS AND THEIR HEADSHans Vestberg said: "By reducing the number of market units and creatingregions, we will increase customer focus as well as enabling stronger regional,and ultimately also global strategies. We have secured the best competencies inthese positions with good track-records in establishing a culture of putting thecustomer first. Our new regions will be key in driving flexibility, speed andinnovation in our business."The new regional set-up will be effective as of April 1. The ten regions withits respective heads are:North America, Angel Ruiz, currently in same positionLatin America, Sergio Quiroga da Cunha, currently head of market unit SouthAmericaMediterranean, Nunzio Mirtillo, currently head of business operations withinmarket unit South East EuropeWestern & Central Europe, Anders Runevad, currently head of sales at SonyEricssonNorthern Europe & Central Asia, Mats Granryd, currently head of market unitNorth Western EuropeMiddle East, Anders Lindblad, currently head of market unit Turkey & IsraelSub-Saharan Africa, Lars Lind? currently in same positionIndia, Gowton Achaibar, currently head of market unit India & Sri LankaSouth East Asia and Oceania, Arun Bansal, currently country manager EricssonIndonesiaChina & North East Asia, Mats H Olsson, currently head of market unit GreaterChinaExternal accounting with its regional break-down will not be affected by thisreorganization.NOTES TO EDITORS:Our multimedia content is available at the broadcast room:www.ericsson.com/broadcast_room Ericsson is the world's leading provider of technology and services to telecomoperators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, andprovides support for networks with over 2 billion subscribers and has a leadingposition in managed services. The company's portfolio comprises mobile and fixednetwork infrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The Sony Ericssonand ST-Ericsson joint ventures provide consumers with feature-rich personalmobile devices.Ericsson is advancing its vision of being "the prime driver in anall-communicating world" through innovation, technology, and sustainablebusiness solutions. Working in 175 countries, more than 80,000 employeesgenerated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMXNASDAQ, Stockholm and NASDAQ New York.www.ericsson.com www.twitter.com/ericssonpress www.facebook.com/technologyforgood www.youtube.com/ericssonpress FOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: media.relations(at)ericsson.com Ericsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations(at)ericsson.com UPCOMING EVENTSMobile World Congress, Barcelona, Spain,February 15- 18Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6Ericsson Business Innovation Forum, Shanghai, China, May 17-18For more information please contact the Ericsson Media Relations Team.[HUG#1381506] Mats H Olsson: http://hugin.info/1061/R/1381506/340744.jpg Angel Ruiz: http://hugin.info/1061/R/1381506/340745.jpg Organizational Announcement Feb 8, 2010: http://hugin.info/1061/R/1381506/340746.pdf
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