ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use
(Thomson Reuters ONE) - ClickandBuy / ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. CI and Website Relaunch: "New" ClickandBuy has even more Emotional AppealLondon, 3 February. ClickandBuy starts off 2010 with a revamped CI and a new andeven more customer-friendly website. According to its CMO, Michael Grodd, "Weare investing in our brand and updating our brand identity. A fresh, modernisedbrand and a completely new internet portal present a sharply focused brand imageand a new services pledge. This improves our quality and creates an uniform andmodern brand identity. Payments via the internet using ClickandBuy are simple,secure, and quick - both for our more than 16,000 businesses and our jointcustomers. Our traders' new claim is 'You stay fully focused on your business -we'll take care of the online payments!' ".The new corporate design, incorporating logo, claim, colouring, and visualworlds, were developed by the Hamburg-based advertising agency Red Rabbit. Thenew image is visible in all areas of ClickandBuy's brand and corporatecommunications, from business stationery to sales literature and all the waythrough to an integrated campaign and the website. The relaunch, with the newcorporate design and look & feel, is intended to give the ClickandBuy brand amore dynamic and emotional appeal. "The new brand identity is an important partof our growth story and expansion plans", says Michael Grodd.In addition to newsletters for traders and end customers, ClickandBuy isinforming its trading customers of the start of its revamped image early on,with a style guide comprising all the necessary information for placingClickandBuy on dealer websites to great effect.About ClickandBuyClickandBuy is one of the leading payment services in the internet. Tested byGermany's Technical Inspection and Testing Association (T?) and certified byMcAfee, this online payment system is used for internet purchases by over 13million people. Having doubled its turnover generated by traders and endcustomers to EUR922 million (TTV) in 2008, the ClickandBuy Group first crossed thebillion euro threshold in 2009.Over 16.000 online traders use ClickandBuy's e?payment system for theire?commerce, retail, online entertainment, and paid content & services billing,including Apple iTunes, Electronic Arts (EA), McAfee, Panda, T-Online Gamesload,Softwareload, Videoload, Musicload, Vodafone, Napster, AOL, Telef?a, Orange,Redcoon, Meetic, Parship, AutoScout24, RTL, Playboy, ftd.de, Foto.com, DeutscheB? Group, KPMG.Founded in 1999, the online payment system is operated by ClickandBuyInternational Ltd. in London. As an e?credit institution licensed by the UK'sFinancial Services Authority (FSA), ClickandBuy offers 50 national andinternational modes of payment throughout 30 countries.ClickandBuy - Media ContactsAndreas Horst * Director Corporate Communications * ClickandBuy InternationalLtd. * Lincoln House 137 / 143 Hammersmith Road * W14 0QL London *Phone: +44 (0)207 605 06 84 *E?mail:andreas.horst(at)ClickandBuy.com
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Datum: 03.02.2010 - 07:02 Uhr
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