Leading Media Company signs agreement with BTS Group worth SEK 5.5 million
(Thomson Reuters ONE) - Stockholm, Sweden - BTS Group AB (publ), the global leader in acceleratingstrategic alignment and execution, has been selected for a contract valued atapproximately SEK 5.5 million. BTS has been selected to transform the salesorganization of a leading media company from a traditional transactional sellingorganization to a consultative selling organization.BTS will develop aseries of programs to support the execution of a new salesstrategy and subsequent development needs. As part of this new initiative BTSwill develop and deliver a five-day, integrated, group-learning experiencetargeted at the sales representative population built upon a self-discoveryplatform. An estimated 600 sales executives and managers will experience thisfirst phase of an intense transformation process, were the objective is tounderstand the companies client's business, and the necessary drivers for theirclients to be able to be successful.The strategic project provides a wide range of learning components, including:- Integration with client-specific content and strategy- Online preliminary and post-program coursework- Immersive scenario and business simulations"We are building our brand awareness and subject matter expertise on how tosuccessfully transform sales organizations from people who sell products toresults accelerators." said Henrik Ekelund, President and CEO, BTS Group AB. "Weare proud that we have been selected and entrusted with such an important andwide-reaching initiative," says Henrik Ekelund, "This is further evidence of ourability to deliver top quality projects based on state of the art technology andour deep capability in areas of sales transformation and strategic alignment andexecution."For further information please contact:Thomas AhlerupSenior Vice PresidentInvestor and Corporate CommunicationsBTS Group ABPhone+46-8-5870 7002Mobile+46-76 800 5755E-mailthomas.ahlerup(at)bts.com
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Datum: 29.01.2010 - 09:54 Uhr
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