Nokia makes walk and drive navigation free on its smartphones, doubling size of mobile navigation ma
(Thomson Reuters ONE) - NOKIA / Nokia makes walk and drive navigation free on its smartphones, doubling size of mobile navigation market processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. Espoo, Finland - Nokia has today announced plans to release a new version of OviMaps for its smartphones that includes high-end walk and drive navigation at noextra cost, available for download atwww.nokia.com/maps. This move has the potential to nearly double thesize of the current mobile navigation market. The new version of Ovi Mapsincludes high-end car and pedestrian navigation features, such as turn-by-turnvoice guidance for 74 countries, in 46 languages, and traffic information formore than 10 countries, as well as detailed maps for more than 180 countries."Why have multiple devices that work that work in only one country or region?Put it all together, make it free, make it global and you almost double thepotential size of the mobile navigation market ," explained Anssi Vanjoki,Executive Vice President, Nokia. "Nokia is the only company with a mobilenavigation service for both drivers and pedestrians that works across the world.Unlike the legacy car navigation manufacturers, we don't make you buy maps fordifferent countries or regions even if you're only visiting for a few days. Weoffer both navigation and maps free of charge, with all the high-endfunctionality and features that people now expect.""The large-scale availability of free-of-charge mobile phone navigationofferings using high-quality map data will be a game changer for the navigationindustry," said Thilo Koslowski, Vice President Automotive and Vehicle ICT atGartner. "Such offerings will accelerate mass market adoption for navigationsolutions and shift innovation focus to location-based services that go beyondtraditional routing benefits."For Nokia, removing the costs associated with navigation for drivers andpedestrians allows the company to quickly activate a massive user base to whichit can offer new location features, content and services. This is part ofNokia's strategy to lead the market in mobile maps, navigation andlocation-based services. The move is also in line with Nokia's vision that thenext wave of growth will be centered on the location-aware, social internet --as the 'where' people are doing things becomes as important as the 'what' theyare doing.According to research firm Canalys, the number of people worldwide using GPSnavigation on their mobile phones was approximately 27 million at the end of2009. With this announcement Nokia potentially grows the size of this installeduser base to about 50 million by enabling smartphone owners, with compatibledevices and devices that will be made compatible shortly to activate free driveand walk navigation through a simple download of the new Ovi Maps. Nokia willfurther grow this base as it quickly adds more smartphones to the compatibledevices list. Canalys also estimated in 2009 that the installed base ofsmartphones with integrated GPS was 163 million units worldwide, of which Nokiaaccounted for more than half (51%) having shipped cumulatively 83 million GPSdevices."This is a game changing move. By leveraging our NAVTEQ acquisition, and ourcontext sensitive service offering, we can now put a complete navigation systemin the palm of your hand, wherever in the world you are, whenever you need it -and at no extra cost," continued Anssi Vanjoki. "By adding cameras at no extracost to our phones we quickly became the biggest camera manufacturer in theworld. The aim of the new Ovi Maps is to enable us to do the same fornavigation."By removing the added costs for consumers Nokia expects to fuel the take-up ofmobile maps and navigation providing its ecosystem of partners with clearbusiness opportunities:- For operators:Nokia believes it will enable them to offer their customers a complete car andpersonal navigation package as well as encourage the take-up of data plans. Anadditional benefit for operators is that Ovi Maps uses a unique hybridtechnology that is optimized for use on a mobile network. By using advancedvector graphics, plus an intelligent combination of pre-loaded and online maps,the new version of Ovi Maps uses a fraction of the bandwidth of the bulky bitmaptechnology used by most mobile map providers.- For 3rd party application developers:Making navigation on a mobile as familiar as sending a text or taking a picturepresents a huge opportunity as the customer base for additional location-basedapplications expands. Via the Ovi for Developers Beta Program, Nokia has givenselected developers and publishers a preview of the Ovi APIs and SDK - Beta(software development kit) which will allow them to build such applications.These will then be made available through Ovi Store by Nokia.Ovi Maps is immediately available for download for 10 Nokia handsets, includingthe popular Nokia N97 mini, Nokia 5800 XpressMusic and Nokia E72, with moreNokia smartphones expected to be added in the coming weeks. In the meantime,current owners of Nokia smartphones that are compatible with the new Ovi Mapscan download it free of charge from www.nokia.com/maps.From March 2010, new Nokia GPS-enabled smartphones will include the new versionof Ovi Maps, pre-loaded with local country map data, with high-end walk anddrive navigation and access to Lonely Planet and Michelin travel guides at noextra cost.Ovi Maps covers more than 180 countries with car and pedestrian navigation for74 countries in 46 languages and 6000 3D landmarks for 200 cities around theworld. Lonely Planet and Michelin guides have information on more than 1,000destinations globally.More press materials are available at www.nokia.com/press as well as at http://events.nokia.com. Broadcast materials are available athttp://digitalnewsroom.nokia.com .Notes to editors:Current list of compatible Nokia devices: Nokia N97 mini, Nokia 5800XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72,Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6. For thelatest device list, please go to http://www.nokia.com/maps.Data transmission charges may apply. Please contact network operator forinformation about the data transmission charges.About NokiaNokia is a pioneer in mobile telecommunications and the world's leading maker ofmobile devices. Today, we are connecting people in new and different ways -fusing advanced mobile technology with personalized services to enable people tostay close to what matters to them. We also provide comprehensive digital mapinformation through NAVTEQ; and equipment, solutions and services forcommunications networks through Nokia Siemens Networks.Media Enquiries:NokiaCommunicationsTel. +358 7180 34900Email: press.services(at)nokia.comwww.nokia.com FORWARD-LOOKING STATEMENTSIt should be noted that certain statements herein which are not historicalfacts, including, without limitation, those regarding: A) the timing of product,services and solution deliveries; B) our ability to develop, implement andcommercialize new products, services, solutions and technologies; C) our abilityto develop and grow our consumer Internet services business; D) expectationsregarding market developments and structural changes; E) expectations regardingour mobile device volumes, market share, prices and margins; F) expectations andtargets for our results of operations; G) the outcome of pending and threatenedlitigation; H) expectations regarding the successful completion of contemplatedacquisitions on a timely basis and our ability to achieve the set targets uponthe completion of such acquisitions; and I) statements preceded by "believe,""expect," "anticipate," "foresee," "target," "estimate," "designed," "plans,""will" or similar expressions are forward-looking statements. These statementsare based on management's best assumptions and beliefs in light of theinformation currently available to it. Because they involve risks anduncertainties, actual results may differ materially from the results that wecurrently expect. Factors that could cause these differences include, but arenot limited to: 1) the deteriorating global economic conditions and relatedfinancial crisis and their impact on us, our customers and end-users of ourproducts, services and solutions, our suppliers and collaborative partners; 2)the development of the mobile and fixed communications industry, as well as thegrowth and profitability of the new market segments that we target and ourability to successfully develop or acquire and market products, services andsolutions in those segments; 3) the intensity of competition in the mobile andfixed communications industry and our ability to maintain or improve our marketposition or respond successfully to changes in the competitive landscape; 4)competitiveness of our product, services and solutions portfolio; 5) our abilityto successfully manage costs; 6) exchange rate fluctuations, including, inparticular, fluctuations between the euro, which is our reporting currency, andthe US dollar, the Japanese yen, the Chinese yuan and the UK pound sterling, aswell as certain other currencies; 7) the success, financial condition andperformance of our suppliers, collaboration partners and customers; 8) ourability to source sufficient amounts of fully functional components,sub-assemblies, software and content without interruption and at acceptableprices; 9) the impact of changes in technology and our ability to develop orotherwise acquire and timely and successfully commercialize complex technologiesas required by the market; 10) the occurrence of any actual or even allegeddefects or other quality, safety or security issues in our products, servicesand solutions; 11) the impact of changes in government policies, trade policies,laws or regulations or political turmoil in countries where we do business; 12)our success in collaboration arrangements with others relating to development oftechnologies or new products, services and solutions; 13) our ability to manageefficiently our manufacturing and logistics, as well as to ensure the quality,safety, security and timely delivery of our products, services and solutions;14) inventory management risks resulting from shifts in market demand; 15) ourability to protect the complex technologies, which we or others develop or thatwe license, from claims that we have infringed third parties' intellectualproperty rights, as well as our unrestricted use on commercially acceptableterms of certain technologies in our products, services and solutions; 16) ourability to protect numerous Nokia, NAVTEQ and Nokia Siemens Networks patented,standardized or proprietary technologies from third-party infringement oractions to invalidate the intellectual property rights of these technologies;17) any disruption to information technology systems and networks that ouroperations rely on; 18) developments under large, multi-year contracts or inrelation to major customers; 19) the management of our customer financingexposure; 20) our ability to retain, motivate, develop and recruit appropriatelyskilled employees; 21) whether, as a result of investigations into allegedviolations of law by some former employees of Siemens AG ("Siemens"), governmentauthorities or others take further actions against Siemens and/or its employeesthat may involve and affect the carrier-related assets and employees transferredby Siemens to Nokia Siemens Networks, or there may be undetected additionalviolations that may have occurred prior to the transfer, or violations that mayhave occurred after the transfer, of such assets and employees that could resultin additional actions by government authorities; 22) any impairment of NokiaSiemens Networks customer relationships resulting from the ongoing governmentinvestigations involving the Siemens carrier-related operations transferred toNokia Siemens Networks; 23) unfavorable outcome of litigations; 24) allegationsof possible health risks from electromagnetic fields generated by base stationsand mobile devices and lawsuits related to them, regardless of merit; as well asthe risk factors specified on pages 11-28 of Nokia's annual report on Form 20-Ffor the year ended December 31, 2008 under Item 3D. "Risk Factors." Otherunknown or unpredictable factors or underlying assumptions subsequently provingto be incorrect could cause actual results to differ materially from those inthe forward-looking statements. Nokia does not undertake any obligation topublicly update or revise forward-looking statements, whether as a result of newinformation, future events or otherwise, except to the extent legally required.[HUG#1375569] --- End of Message --- NOKIAP.O. Box 226
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