Sony Ericsson Xperia(TM) introduces an integrated world of communication and entertainment with NTT

(Thomson Reuters ONE) - Tokyo, Japan - January21, 2010 - Sony Ericsson today announces that it isstrengthening its portfolio by launching Xperia(TM) (SO-01B) with NTTDOCOMO,INC. in Japan in April 2010. This Xperia(TM) phone builds on top of theOpen OS Android platform and creates a unique Sony Ericsson user experience bycombining best-in-class entertainment features with signature applications.Signature applications Mediascape and Timescape(TM) let users organiseeverything in their phone in an intuitive way: * Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere - your phone, YouTube(TM), PlayNow(TM) - and presents everything for you * Sony Ericsson Timescape(TM) manages all your communication with one person in one place.  Browse through your conversations the bright way to check out your Facebook(TM), Twitter(TM), photos, emails, and texts all in one goTheXperia(TM) phone also includes an 8.1MP camera, intelligent face recognitionfeatures and the new "infinite button" which guides you through the connectedworld, aggregating all your interactions with one person into one view.Mr. Kiyohito Nagata, Senior Vice President, Managing Director of ProductDepartment of NTT DOCOMO said, "NTT DOCOMO is creating a new communicationculture combining mobile phones and services.Xperia(TM) offers a totally newcommunication entertainment experience that goes beyond users' expectations andso we are delighted to be adding this new product into our product portfolio."Bert Nordberg, President, Sony Ericsson said, 'Japan is a hugely importantmarket for Sony Ericsson and we are honored and happy to introduce this phone toJapanese users in the most advanced mobile market in the world.With theXperia(TM) phone we are taking a step towards realising our strategy to becomethe communication entertainment brand by introducing entertainment-rich phonesthat make communication more playful and multiply and enrich opportunities toconnect."TheXperia(TM) phone for NTT DOCOMO comes with stereo headset and 16GB microSD.Xperia(TM) SO-01B at a glance: * Sony EricssonMediascape;  the smart way to get all the music, photos and videos in intuitive way * Sony EricssonTimescape(TM) and "advanced" social phonebook to manage all your communication in one view and * Intelligence capabilities like infinite button and face recognition function , integrated into Mediascape and Timescape(TM) to let you discover more in truly open way * High quality photo communication feature, with 8.1 megapix AF camera * 1GHz CPU,4.0 inch wideVGA LCD/ Full touch, WiFi, HSUPA * Flexible UI and Japanese word prediction system POBox Touch 1.0 * Human curvature design and formTheSO-O1B is the Japanese version of the Sony Ericsson Xperia(TM) X10. - ENDS -Legal1) Facts and features may vary depending on local variant. 2) Operational timesare affected by network preferences, type of SIM card, connected accessories andvarious activities e.g. playing games. Kit contents and colour options maydiffer from market to market. The full range of accessories may not be availablein every market.© Sony Ericsson Mobile Communications AB, 2009The Liquid Identity logo and Xperia are trademarks or registered trademarks ofSony Ericsson Mobile Communications AB.  Sony is a trademark or registeredtrademark of Sony Corporation. Ericsson is the trademark or registered trademarkof Telefonaktiebolaget LM Ericsson. Additional information regarding trademarksmay be located on our websiteat:www.sonyericsson.com/cws/common/legal/disclaimer.Other product and company names mentioned herein may be the trademarks of theirrespective owners. Any rights not expressly granted herein are reserved. Allterms are subject to change without prior notice.Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established inOctober 2001, with global corporate functions located in London and operationsin major markets around the world. Sony Ericsson's strategy is to become theindustry leader in mobile Communication Entertainment, through new styles ofinteraction across the internet and social media. Sony Ericsson offers excitingconsumer experiences through innovative and feature rich phones, accessories,content and applications.  For more information, pleasesee:www.sonyericsson.com/press .For Media Information please contactCorporate Communications & Brand ManagementSony Ericsson Mobile Communications Japan, Inc.Tel: +81-3-5782-5022http://www.sonyericsson.co.jp/[HUG#1375475] Press release: http://hugin.info/133603/R/1375475/337483.pdf

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