GE Healthcare sings a new LullabyTM for every newborn
• Introduces the Lullaby Warmer for every newborn - a healthymagination product
• Has potential to increase healthcare access by 15% to under-served population
• Increased focus on maternal-infant care – GE to increase portfolio by 35% to expand healthcare access globally
(firmenpresse) - DÜSSELDORF, GERMANY, NOVEMBER 20th, 2009 – GE Healthcare, the US$17 billion healthcare business of General Electric Company as part of its ‘healthymagination’ initiative to reduce cost, increase quality and access to affordable healthcare worldwide, presents the Lullaby Warmer at the 40th World Congress of Medicine, MEDICA, in Düsseldorf, Germany. The Lullaby Warmer* has the potential to help caregivers improve access to quality infant care in developing countries where nearly 90% of the world's births occur.
Globally, 139 million births occur each year, of which approximately 4 million neonates (less than 1 month old) die from mostly preventable causes. At least 50% of global births occur in under-served settings where access to affordable technology remains limited. (Source: World Health Organization, Population Reference Bureau)
During the birthing process, an infant’s body temperature drops quickly once outside the controlled environment of the mother's womb. Without the physiological mechanisms to fight off cold, the availability of warmth is the first line to survival for the newborn. The baby needs a device that can provide delicate warmth, emulating the mother's womb.
GE's Lullaby Warmer is designed and manufactured in Bangalore, India for the world. The device is a bed with an overhead heater, showering the newborn with delicate warmth while the baby is cleaned after birth and checked for its first vital statistics. Remarkably simple to operate, even for a first-time operator, GE’s Lullaby Warmer will help improve access to care in the urban and semi-urban settings.
“The healthcare industry across the world is challenged by rising costs, disparity in access and persistent quality issues,” said Carrie Eglinton Manner, General Manager, Maternal-Infant Care, GE Healthcare. “We need new cost effective and reliable solutions to bridge the huge gap of unmet healthcare needs. Addressing this need will help us grow as well.”
“Healthymagination is our new business strategy that seeks to help people live healthier lives, support customer success and drive growth for GE,” Eglinton Manner said. “We will invest in innovations that measurably reduce cost and improve access and quality of healthcare worldwide. That means we are committed to bringing to market high-tech and lower-cost products designed for specific local needs and process expertise to enable our customers to better serve more patients. The Lullaby Warmer on display today at the congress is an example of a healthymagination product.”
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ABOUT GE HEALTHCARE:
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.
Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality and efficiency around the world. Headquartered in the United Kingdom, GE Healthcare is a $17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com.
ABOUT HEALTHYMAGINATION:
Healthymagination is a GE business strategy to deliver and maintain sustainable healthcare globally, built on the core commitments of reducing costs and improving quality and access in healthcare. GE will spend $3 billion over the next six years on research and development that help deliver better care to more people at lower cost. In addition, GE will commit $2 billion of financing over the next six years to drive healthcare information technology and health in rural and underserved areas, plus $1.5 billion for partnerships, content and services.
Healthcare industry is challenged by rising costs, inequality of access and persistent quality issues. The combination of technology, innovations and smarter IT processes will help doctors and hospitals deliver better healthcare to more people at lower cost. Improving healthcare accessibility and reducing costs are essential to recovery and growth.
By 2015, GE’s goal is to:
1. Reduce by 15 percent the cost of procedures and processes with GE technologies and services
2. Increase by 15 percent people’s access to services and technologies essential for health, reaching 100 million more people every year
3. Improve quality and efficiency by 15 percent for customers through simplifying and refining health care procedures and standards of care
ABOUT INFANT MORTALITY:
1. There are 138 million babies born every year globally (Source: World Health Organization, Population Reference Bureau)
2. The UN aims to cut child mortality by two-thirds between 1990 and 2015, to fewer than 5 million deaths per year *
3. Worldwide, neonatal deaths -- or those of children under four weeks -- make up 37 percent of under-five deaths *
4. More than 20 million infants worldwide, representing 15.5 per cent of all births, are born with low birthweight (
plus4media GmbH
Yvonne Surek
Tel: +49 (0) 170 34 28 544
E-Mail : yvonne.surek(at)plus4media.de
GE Healthcare, Europe, Middle East & Africa
Allison Cohen
Tel: +972 (0) 4 8579 290
E-Mail : allison.cohen(at)ge.com
Datum: 20.11.2009 - 10:04 Uhr
Sprache: Deutsch
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