Leading Global Marketing and Technology agency LBi launches a unique
dining experience for ELECTROLU
Leading Global Marketing and Technology agency LBi launches a unique dining experience for ELECTROLUX
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 6 July 2009Electrolux have launched a unique dining experience which allows upto 12 people to host their own lunch or dinner party encased in aglass room on the rooftop of the Palais de Tokyo in Paris. Launchingon June 5th it will be open for 12 months, where a resident chef willbe combining art with food to develop a truly unique diningexperience. Combining a cookery school below the restaurant, peoplecan express themselves by creating food with a view of the EiffelTower and then share a rare dining experience with friends.http://www.art-home-electrolux.com/Everyone is invited to dine at the Palais de Tokyo although it isexpected to quickly become a celeb spot. All bookings will beconducted via the website which has been developed by LBi. Electrolux will also be auctioning some of the tickets via thewebsite to the highest bidders, with the revenues going to charity.The partnership with the Palais de Tokyo was created by the Frenchevent agency Vaudoo. LBi and Vaudoo then partnered to positionElectrolux as a brand that enables consumers to express themselvesthrough the Art Home concept. LBi were responsible for the strategy,user experience, design, ePR, CRM, digital media, mobile and socialmedia elements. This ambitious concept marks a continuing trend forbrands to create genuine believable consumer experiences in place ofadvertising.Tom Poynter, Client Partner at LBi said "this is a fantastic exampleof where LBi wishes to engage with brands that embrace digital andhave a vision that is aligned with our proposition of "BuildingBelievable Brands" online."For further information please contact:Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh(at)LBi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employs over 1,500professionals located primarily in the major European, American andAsian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listedon Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:LBI).www.lbi.comhttp://hugin.info/86897/R/1327240/312630.jpghttp://hugin.info/86897/R/1327240/312633.jpghttp://hugin.info/86897/R/1327240/312634.jpgThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
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Datum: 06.07.2009 - 04:50 Uhr
Sprache: Deutsch
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