See the beans with Amcor DeMetXP
Kaffehuset Friele, Norway's leading coffee roaster, has chosen Amcor DeMetXP for their 250 gram coffee pack, Friele Espresso. The new packaging, which allows the consumer to see the coffee beans through a transparent window, was launched at the end of June.
(firmenpresse) - "We were working on a new design for our whole beans coffee pack and wanted to create a fresher look without compromising on barrier properties. Amcor DeMetXP allowed us to differentiate our Espresso pack from our competitors and to respond to consumers' desire to see the product inside the pack. Thanks to Amcor's packaging innovation we maintain the quality and rich aroma of our coffee beans with our new pack," explains Harald Hope, Production Manager at Kaffehuset Friele.
The new Friele Espresso pack is gravure printed and a special demetallising process transferes part of the film into a transparent window. The print is laminated with a clear film, which adds that extra gloss effect to the window. All these elements create a coffee pack that stands out on the shelf and maintains its excellent shelf life properties.
Amcor DeMetXP can be applied for a wide range of products and creates product visibility and on-shelf differentiation in markets where decoration is a unique selling point, such as coffee, chocolate, sugar confectionery and snack foods. We are proud that this is the first time it has been used for coffee packaging. Amcor DeMetXP allows any shape or size of window and can be used in conjunction with other Amcor packaging innovations.
So next time when you are longing for your well deserved cup of coffee, choose Friele Espresso and see the beans.
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With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It delivers a wide range of products to the food, beverage, tobacco and healthcare markets. Its award winning approach towards sustainability makes Amcor Flexibles the preferred partner for customers looking for responsible packaging solutions.
Mike Carroll
Market Director
Amcor Flexibles
Tel: +44 1908 261 333
mike.carroll(at)amcor-flexibles.com
Ståle Hørlyk
Account Manager
Amcor Flexibles
Tel: +47 32 20 21 17
stale.horlyk(at)amcor-flexibles.com
Claudia Pöckl
claudia.poeckl(at)amcor-flexibles.com
Datum: 09.07.2009 - 12:40 Uhr
Sprache: Deutsch
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