Traditional looking candy with a twist

Rot Front, one of the market leaders in the Russian confectionery market, has chosen Amcor TwistAll Protective for its latest line of individually wrapped chocolate covered Halva. The candy sized Halva comes in three different varieties: almond, cappuccino and sesame.

ID: 1000816
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(businesspress24) - Rot Front is the sole producer of chocolate wrapped Halva in Russia. The company is very proud of the product and attributes nutritional value and a splendid taste to its candies.

“Our Halva candies are sold individually. It is very important to us to ensure a reliable protection of the sweets during production, distribution and sales. Amcor's team in Russia recommended their TwistAll Protective wrapper as the ideal solution. Amcor TwistAll Protective is sealed for protection and also allows mixing of the three different product flavours thanks to its superior barrier performance,” explains Rot Front's management team.

Amcor TwistAll Protective also allows Rot Front to position Halva as a premium product by enabling the application of a highly complex polygraphic design. The design and the traditional twist wrap format make Halva very appealing to the Russian population. A tear notch enables easy opening of the candies and adds to consumer convenience.

Rot Front's chocolate wrapped Halva is available in all leading supermarkets and food stores in Russia as well as in Rot Front's two own stores in Moscow. So look out for sweets packed in stylish wrappers and try some Halva candies with a twist!



Keywords (optional):

confectionery, amcor, twistall, rot-front, candy, twist, wrap,



Company information / Profile:

With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It supplies a wide range of products to the food, beverage, tobacco and healthcare markets.

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Requests:

Andrew Parker
Market Director
Amcor Flexibles
Tel: +32 (0)2 416 26 21
andrew.parker(at)amcor-flexibles.com

Anatoly Golub
Sales Director
Amcor Flexibles
Tel: +7 960 200 02 02 or
+7 8162 680 680
anatoly.golub(at)amcor-flexibles.com



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published by: cpoeckl
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Date: 11/24/2008 - 10:24
Language: English
News-ID 1000816
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