Leading Belgian company uses Amcor packaging in new product range
Roger and Roger, a leading Belgian processor and manufacturer of potato products have re-launched its Croky Potato Chips range using Amcor Flexibles’ Monoflex® packaging material.
(firmenpresse) - Seeking to provide consumers with the benefits of a multi-pack and improved on-shelf presence, Roger and Roger worked with their packaging machine supplier and Amcor Flexibles to collaboratively develop a new filling and packing process that enabled the introduction of Croky multi-packs to the market. “Working with both Amcor Flexibles and our machine supplier, we were able to adopt vertical filling of our potato chips, introduce a new mixed multi-pack range, and introduce a new pack type, Amcor Monoflex® in a very short period of time. We have already seen a positive reaction in the marketplace from our new range” commented Peter Van Dael, Operations Manager from Roger and Roger.
The choice of Amcor’s Monoflex® packaging material has enabled Roger and Roger to pack their Croky range in a pack that offers tear resistance, pack stiffness, and high puncture resistance – all attributes that enable snack manufacturers to improve the on-shelf appearance and appeal of their products.
Launched early in 2008, Croky is available in retail stores across Belgium, The Netherlands and Luxembourg.
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With annual net sales of €1.9 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It supplies a wide range of products to the food, beverage, tobacco and healthcare markets.
Chris Berat
Account Manager
Amcor Flexibles
Tel: +32 (0)478 239 186 chris.berat(at)amcor-flexibles.com
Andrew Parker
European Market Manager
Amcor Flexibles
Tel: +32 (0)2 416 26 11
andrew.parker(at)amcor-flexibles.com
Datum: 04.07.2008 - 03:09 Uhr
Sprache: Deutsch
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