Superheroes from Germany: the "Union of Heroes" is online.
Advertising agency from Dortmund lauches new online marketing and entertainment
medium: A Photocomic about Germany’s first team of superheroes – a bold move.
(firmenpresse) - Dortmund, Germany (NRW) – The "Union of Heroes" is a photographed online
comic whose story line starts in the Ruhr Area. It allows for product placements
by companies and institutions, and is about local superheroes.
Using this original concept, the advertising agency "Wünsche und Schulenberg
GbR" entered last year’s supraregional start2grow business contest for IT
entrepreneurs – and placed itself among the winners.
"We offer manufacturers and distributors an new marketing medium that allows
for the placement of their products or services within our story.", states director
of marketing and sales Eric Wünsche. "Online advertising thus loses its often
clumsy intrusiveness, yet remains effective and efficient. A clear advantage for
branding and sales promotion. This also makes sure that our service remains free
for our readers and comes without the need for registration."
The new founded business was already able to sign a namable brand for their
prologue story. "We were able to convince Ed. Wüsthof Dreizackwerk from
Solingen to be our starting partner – hopefully, their courage will be rewarded
with many readers!", Eric Wünsche continues.
Courage was also required by the founders themselves to launch a business of
their own. But receiving only interested or enthusiastic feedback for their project
idea, they finally dared applying for a credit. "We decided to go full-risk – just
like a superhero story should do!", says comic developer Arne Schulenberg. "We
simply want to offer our readers premium entertainment: thrilling adventures with
interesting heroes, solid action and a fair dose of humour! This only works if
everything fits from the start. We need to create a living, breathing world."
The yound founders relied on professional assistance to implement their vision:
Photographer Jens Sundheim is responsible for an exciting picture language.
Costumes are created by fashion designer Judith Galgliardi of jawstyle.de.
Illustrator Patrick Soeder was responsible for the webdesign. Programming was
done by Christian Nölle of making-IT-work. "And when jewelry designer Frauke
Pohlmann from Solingen offered us to turn our "Union of Heroes" logo into a
brooch, we knew we were up to a good start!", Arne Schulenberg adds
optimistically.
After one and a half year in the making, the "Union of Heroes" website was
launched in April 2008 and is published in german and english.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
The advertising agency "Eric Wünsche und Arne Schulenberg GbR · Kommunikation
per Wort, Bild und Button" was founded in 2007 in Dortmund. Also in 2007, they
managed to place themselves among the winners of the supraregional start2grow
business contest for IT entrepreneurs.
Eric Wünsche functions as the head of marketing and sales. He studied economics at
the Bergische Universität Wuppertal.
Arne Schulenberg functions as the art director of the "Union of Heroes" He studied
communications design at the Fachhochschule Dortmund.
Concact Information:
Union of Hereos
www.unionofheroes.com
Eric Wünsche und Arne Schulenberg GbR
Schmiedingstr. 25
44137 Dortmund
Eric Wünsche
+49(0)163 / 25 13 67 1
info(at)ancire.de
www.ancire.de
Eric Wünsche und Arne Schulenberg GbR
Schmiedingstr. 25
44137 Dortmund
Eric Wünsche
+49(0)163 / 25 13 67 1
info(at)ancire.de
www.ancire.de
Datum: 09.05.2008 - 08:13 Uhr
Sprache: Deutsch
News-ID 1000491
Anzahl Zeichen: 0
contact information:
Contact person: Arne Schulenberg
Town:
Dortmund
Phone: 0177 / 32 93 69 6
Kategorie:
Various
Anmerkungen:
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Die Pressemitteilung mit dem Titel:
"Superheroes from Germany: the "Union of Heroes" is online.
"
steht unter der journalistisch-redaktionellen Verantwortung von
Eric Wünsche und Arne Schulenberg GbR (Nachricht senden)
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