Aktion Deutschland Hilft e.V. extends BrandMaker platform and now also uses the BrandMaker Web-to-Pr
Aktion Deutschland Hilft e.V. has extended its marketing resource management solution based on BrandMaker by the BrandMaker Media Management and now also benefits from optimized production processes for printed marketing materials.
(firmenpresse) - Karlsruhe, 03/10/2008: Aktion Deutschland Hilft is a federation of ten German aid organizations. It was established to provide quick and effective assistance in response of catastrophes. Already in the past year, the federation decided in favor of the BrandMaker Media Database “Media Pool” to support their marketing operations. With this application, the allocation of media for public and press, but also for the ten member organizations, could be optimized noticeably.
Now, with the implementation of the BrandMaker Media Management, Aktion Deutschland Hilft has added further support to the creation process of printed advertising materials, such advertisements, brochures and office equipment. With the new Web-to-Print application, Aktion Deutschland Hilft will be able to reduce the costs for the creation and production of advertising materials and secure that communication measures executed by the participating members are always CI-conform.
For the future, the templates for print-adverts will be made available by the central marketing of the organization in BrandMaker. The responsible persons can define fix and changeable contents of the print materials. Afterwards, the employees of the Aktion Deutschland Hilft offices and the several aid organizations simply select one of the templates in BrandMaker and adjust the changeable content to their specific communication requirements. From their input and the provided template, the Web-to-Print module creates a printer-ready PDF. Therefore, the BrandMaker installation of Aktion Deutschland Hilft is based on an Adobe® InDesign® Rendering Server.
“With the BrandMaker Media Management application in combination with the Media Pool, Aktion Deutschland Hilft has developed its marketing platform into a central Brand Management System. The interaction of both modules provides the organization a tremendous gain in efficiency when creating and managing their media”, said Mirko Holzer, CEO of pi-consult gmbh.
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About Aktion Deutschland Hilft
Aktion Deutschland Hilft is a federation of ten German aid organizations acting to provide quick and effective help in response to major disasters and emergencies abroad under the patronage of Richard von Weizsäcker, Germany's former Federal President. The participating organizations pool their long-lasting knowledge and capacities in the field of humanitarian foreign assistance, to optimize their previous successful work. Under the common donation account 102030 at the Bank für Sozialwirtschaft, the federation calls for solidary acting and help in response to catastrophes.
More Informatione: www.aktion-deutschland-hilft.de
About BrandMaker
BrandMaker is a web based, modularly structured software suite for the optimization and automatisation of marketing processes. According to the functionality of an ERP system in other departments BrandMaker accelerates the productivity through networking in the marketing area.
Hereby, BrandMaker particularly meets the requirements of the marketing area, concerning the functionality and usability.
The system links the entire marketing process chain from marketing planning over creation to reporting. The results are optimized as well as quality-assured communication, accelerated workflows and cost savings via automation and optimized resource assignment. BrandMaker is developed and distributed by the software company pi-consult which is located in Karlsruhe, Germany.
More Information: www.brandmaker.com
Kerstin Heinemann
Manager Marketing & Communications
Pi-consult gmbh
Haid-und-Neu-Strasse 7
76131 Karlsruhe
Phone: +49 721 9658-574
Fax: +49 721 9658-528
E-mail: kerstin.heinemann(at)brandmaker.com
Internet: www.brandmaker.com
Kerstin Heinemann
Manager Marketing & Communications
Pi-consult gmbh
Haid-und-Neu-Strasse 7
76131 Karlsruhe
Phone: +49 721 9658-574
Fax: +49 721 9658-528
E-mail: kerstin.heinemann(at)brandmaker.com
Internet: www.brandmaker.com
Datum: 27.03.2008 - 13:45 Uhr
Sprache: Deutsch
News-ID 1000441
Anzahl Zeichen: 0
contact information:
Contact person: Kerstin Heinemann
Town:
Karlsruhe
Phone: +49 (0)721 9658-574
Kategorie:
Computer & Software
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