New fashion concept: analogue meets digital

The new label emma cott and its latest collection combines the analogue and the digital and makes the idea wearable. The innovative concept allows the user to communicate through coded motives in a mysterious kind of way.

ID: 1000410
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(businesspress24) - The collection of the Munich based brand contains a range of simple yet elegant T-shirts with fascinating motives. The continuous application of pixel patterns may first cause confusion but arouses curiosity at the same time.

Through the integration of so called qr or mobile codes emma cott picks up a Japanese trend and combines the latest progress in technology with classical couture. Therefore, the label enables the wearer to communicate attitude and emotion through a mysterious kind of way and offers a whole new possibility of self portrayal.

With a call for entry on the website, emma cott wants to give the costumers a chance to enter their own thoughts and motives to become part of the next collection. Furthermore, the label is planning an extension of the collection to include other pieces of clothing.

Background and explanation: QR / Mobile codes
A qr (quick response) or mobile code is a two dimensional barcode which allows to aggregate lots of information to small space. All you need to read the code, which is extremely popular in Japan, is a mobile phone equipped with the reader software.
How it works: just point the phone’s camera onto the pattern and allow it to scan the code. The installed code reader will then decode the hidden message and either show the contextual information or automatically transfer you to a mobile website showing further information about the collection.

Keywords (optional):

emmacott, emma-cott, qr-code, qr, mobile, tag, code, mode, fashion,

Company information / Profile:

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PressContact / Agency:

emma cott
Ronald Iberl
Arcisstrasse 68
D-80801 München, Deutschland

Phone: 0049.(0)89.55052361
Fax: 0049.(0)89.55052363
E-Mail: info(at)

Please find high resolution images at

published by: tocame
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Date: 02/29/2008 - 03:00
Language: English
News-ID 1000410
Character count: 0
Firma: emma cott
Ansprechpartner: Ronald Iberl Feedback to about Pressrelease-id:
Stadt: Munich
Telefon: 0049.(0)89.55052361


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