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Current attribution solutions ‘verging on useless’, say digital marketers – survey

Lincoln: Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service ...

Fincons Group and the Associated Press: unbundling content for new products creation

Lincoln: After launching in January, AP’s new ‘product and price console’ rings in first results and reveals further potential ...


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