DGAP-News: Mobile Loyalty plc divests its minority stake in Scandvision CPH A/S to existing majority owners
(businesspress24) - DGAP-News: Mobile Loyalty PLC / Key word(s): Miscellaneous
Mobile Loyalty plc divests its minority stake in Scandvision CPH A/S
to existing majority owners
29.05.2012 / 09:27
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Mobile Loyalty plc divests its minority stake in Scandvision CPH A/S to
existing majority owners
London/Frankfurt/Malmö, May 29, 2012
In late 2011, Mobile Loyalty plc entered into an agreement of the strategic
acquisition of Scandvision Holding AB, a company with more than 20 years
experience in digital communications and marketing. The acqustion closed on
March 1, 2012.
After a thorough analysis, Mobile Loyalty has decided to divest minority
stakes that it owns. Accordingly, Mobile Loyalty has reached an agreement
with Scandvision CPH A/S that the current majority owners will take over
the business. As part of the change in ownership, Scandvision CPH A/S
changes name to FRND A/S and continues with its 10 employees and from the
same address.
The divestiture relates to a minority stake in Scandvision CPH A/S, whose
results have not been part of Mobile Loyalty plc's consolidated results.
For further information:
Nicklas Gerhardsson, CEO Mobile Loyalty: ng(at)mobileloyalty.com
Claus Kurt Nielsen, CEO FRND: claus(at)frnd.dk
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty plc is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees with offices in Malmöand
Stockholm.
End of Corporate News
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