DGAP-News: New Battleground Emerging in the Crowded and Complex Mobile Commerce Marketplace, Finds C
(businesspress24) - The Management Network Group, Inc.
08.11.2011 08:00
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New Cartesian White Paper Forecasts a Measured Mobile Commerce Adoption Rate
With Rapid Growth Limited to Discrete Functions
LONDON, 2011-11-08 08:00 CET (GLOBE NEWSWIRE) --
A crowded and complex ecosystem of technology, Internet, financial services
companies and wireless carriers is vying to take advantage of the nascent
mobile commerce (mCommerce) opportunity, finds a new white paper from
Cartesian, a TMNG Global company. Released today, the paper entitled 'Mobile
Commerce: Jockeying to Create Value?', offers perspective on the complexities
and disparities of global trials to date and forecasts a measured mobile
commerce adoption rate with only a small percentage of total payments expected
to be made via mobile devices by 2015.
According to the paper, while the widespread availability of NFC (Near Field
Communications), a wireless technology that facilitates contactless payment,
will support the development of many mCommerce services, service adoption will
ultimately depend on how consumers and merchants weigh the benefits of
mCommerce versus existing alternatives. As NFC technology becomes widely
available on smartphones, Cartesian expects that a growing number of retail
merchants will accept NFC payments.
Commenting on the white paper, Rich Nespola, Chairman and CEO of TMNG Global
said:
'Clearly, there is a rising global interest in mCommerce with new initiatives
that have varied in success by geography. As these players struggle to position
themselves, define business models, and forge strategic partnerships or engage
in M&A activities, the results of the many mCommerce trials globally are
cautionary. The battle for the marketplace will be won by those who overcome
the twin fundamental hurdles of establishing an integrated and ubiquitous
infrastructure and correctly incentivizing consumer and merchant adoption.'
While the mCommerce value chain preserves many of the traditional roles for
financial services companies, the paper shows how the new ecosystem will create
opportunities for new players to enter the market. Specifically, the role of
the Trusted Service Manager (TSM) which provides a platform for secure reliable
provisioning and management of mCommerce applications has emerged as a key
battleground. This central position, bridging between mobile and other solution
components offers incumbents leverage in working with partners. Since mCommerce
business models involve multiple partners, the key question is how power will
be shared and returns allocated. As the value chain evolves, the TSM could
exert substantial power and consequently capture significant value.
While the mCommerce market will evolve at a measured rate, Cartesian expects
the greatest potential for rapid growth to be in the following areas:
-- Large retailers in developed markets expanding the use of on-device
applications to drive loyalty.
-- MNOs (mobile network operators) forging partnerships with banks and other
MNOs to support domestic and international peer-to-peer transfers and
remittances.
-- MNOs offering a subset of basic banking services (e.g. bill pay, check
cashing, cash transfers) based on stored value accounts and focused on the
unbanked.
Mr. Nespola added:
'The complexity of mCommerce leaves little room for a go-it-alone approach.
Success will require multiple cross-industry strategic partnerships, whether
from the perspective of building or participating in an integrated
infrastructure or from the imperative for demand creation.'
Notes for Editors
About Cartesian Limited, a TMNG Global Company
Cartesian, a TMNG Global company (Nasdaq:TMNG), is a leading provider of
revenue assurance software and professional services to the communications,
technology, utilities and digital media sectors in Europe. Through parent
company, TMNG Global, sister division, CSMG, and 500+ senior consultants,
Cartesian provides a full spectrum of services and solutions to clients around
the globe. The company's clients represent all areas of the communications
industry including mobile and fixed telecom operators; entertainment, media and
technology companies; and the capital formation firms that support the
industry. Cartesian is based in London with corporate headquarters in Overland
Park, Kansas, and other company offices in Boston, New Jersey, and Washington,
D.C. For more information about Cartesian, visit www.cartesian.com.
The Cartesian logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=9602
CONTACT: Cartesian
Bill Hill, VP Business Development
william.hill(at)cartesian.com
07770 637825 (mobile)
020 7643 5555 (switchboard)
Brainerd Communicators
Jo Anne Barrameda / Danielle Pieri (Media)
barrameda(at)braincomm.com / pieri(at)braincomm.com
212.986.6667
News Source: NASDAQ OMX
08.11.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Datum: 08.11.2011 - 02:00 Uhr
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