DGAP-News: Day of double celebration at Metsa Tissue Duren mill
(businesspress24) - Metsa Tissue Corporation
14.09.2011 13:14
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Espoo, Finland, 2011-09-14 13:13 CEST (GLOBE NEWSWIRE) --
Metsa Tissue today celebrated the inauguration of its mill in Duren, Germany,
marking the beginning of what promises to be an exciting new era for the
company's Baking&Cooking Business. Crowning the successful machine start-up
was the simultaneous launch of a revolutionary product innovation: SAGA One-up.
Attended by local and regional authorities, customers, employees and
representatives of the media, the opening ceremony marked the culmination of an
investment programme announced last November. Metsa Tissue has invested a total
of EUR 30 million in renewed capacity at the Duren mill, strategic
reengineering and the successful integration of the new German organization.
Today the mill specializes exclusively in manufacturing SAGA baking and cooking
papers.
'This day marks a major leap forward for our Baking and Cooking business. This
investment will enable us to strengthen the SAGA brand, gain quality
enhancements and maximize our volume growth potential. Now that we are closer
to our customers, we can also guarantee better availability and a higher
standard of service,' says CEO Hannu Kottonen.
'With this dedicated, state-of-the-art facility we will be able to take the
SAGA brand to a whole new level. We will work together with end-users to
develop innovative new products and categories,' adds Raija Moro, Senior Vice
President, B&C Business.
One such innovation is SAGA One-Up, a totally new convenience product category
for professional and household use. This invention combines the convenience of
the classic pop-up tissue box with SAGA's unique range of high-performance
baking and cooking papers. One-Up products will be available in Russian, Polish
and Finnish retail stores from 2012 onwards and for professional users from the
last quarter of this year onwards via Metsa Tissue's SAGA team.
For further information, please contact:
Hannu Kottonen, CEO
Tel. +358 (0) 1046 54959
Email: hannu.kottonen(at)metsatissue.com
Raija Moro, SVP, Baking&Cooking
Tel. +358 (0) 1046 47610
Email: raija.moro(at)metsatissue.com
Marja-Leena Dahlskog, Communications Manager
Tel. +358 (0)1046 55149
Email: marja-leena.dahlskog(at)metsatissue.com
Metsa Tissue is a leading tissue paper products supplier to households and
industrial consumers in Europe. We are also the world's leading supplier of
baking and cooking paper products. Our main brands are Lambi, Serla, Mola,
Tento, Katrin and SAGA. We have production units based in Finland, Germany,
Poland, Russia, Slovakia and Sweden and we have some 3200 employees. Our
turnover is EUR 940 million. Metsa Tissue is part of the Metsaliitto Group.
News Source: NASDAQ OMX
14.09.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Metsa Tissue Corporation
Finland
Phone:
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WKN:End of Announcement DGAP News-Service
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Datum: 14.09.2011 - 07:14 Uhr
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News-ID 479648
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